SMILE paramount’s new horror film as a marketing ploy
After its September 30 release, Smile had already amassed $22 million and $37 million in ticket sales at the North American and worldwide box offices, respectively.
This creepy, smile-centric film — think: 2012’s Smiley meets 2018’s Truth or Dare — became the number one movie in the United States.
This is how this movie took advantage of the great reception it had by the American public, to launch promotional messages in public areas, through smiley faces that were hired for this purpose; as in the Yankees vs. Red Sox game, and they will show their most disturbing smile.
For those unfamiliar with smile, here’s a brief summary. Directed by Parker Finn, the psychological horror film follows the story of a therapist, Dr. Rose Cotter, who witnesses the suicide of a patient and subsequently suffers some strange happenings.
How strange? Well, arguably the most terrifying thing I can imagine: people creepily smiling at her wherever she goes. In the trailer, there’s even a terrifying moment where a woman literally turns her smile upside down (watch the video to see what I mean).
But if you are one of those people who are very afraid, just skip the video, we aren’t responsible for what may happen. 😁
This new age of horror — championing real life monsters over demons and haunted spirits — has been a hit or miss? What do you think? leave it in the comments.
Perhaps, I just miss the good jump scare and the feeling of getting out from under my blanket that I got when I watched The Conjuring and Insidious.
If you liked this short article leave me a SMILE 👻 and of course follow us on medium would be a plus, to continue writing.
